Since the Quip kids toothbrush doesn't look and feel like a toy, the idea is that kids won't bore of it quickly and will be more likely to use it for a consistent, long-term period. Read more: 8 startups that have grown with their millennial fan base by introducing baby and kids collections We've actually witnessed this phenomenon at play across other products as well - Dyson, for example, sells a toy vacuum that's a direct replica of its Dyson Ball Vacuum. Through research and user testing, the company found that kids feel empowered when they get to use the same oral-care products as their parents.
It's the same length and silhouette, has a two-minute timer that pulses every 30 seconds to indicate it's time to switch sides, has soft bristles and gentle vibrations, and comes with a slim stand. Unlike many kids toothbrushes that rely on lights, music, or cartoon characters to get kids excited about brushing their teeth, Quip's looks and feels pretty similar to the original adult brush. Quip, the startup that has sold over 1 million of its American Dental Association-accepted electric toothbrushes, is hoping to promote healthy oral care habits among kids with its first new product since launching in 2015: a kids electric toothbrush. One of those habits, brushing your teeth twice daily, is important to practice early on if you hope to avoid pain and costly medical bills as an adult. The habits we form early on in life tend to stick with us through adulthood. By clicking ‘Sign up’, you agree to receive marketing emails from InsiderĪs well as other partner offers and accept our
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